Partner with The Black Tennis Experience

The Black Tennis

Experience

AMERICAN TENNIS ASSOCIATION

The American Tennis Association:

Honoring Legacy,

Building the Future

Founded in 1916, the American Tennis Association (ATA) is the oldest Black sports organization in the U.S., promoting a vibrant tennis community. Initially the only platform for Black players to compete nationally, the ATA now drives growth and inclusivity in the sport.

The annual ATA National Tournament in Orlando gathers hundreds of African American players, celebrating athletic excellence and Black history in tennis. In 2025, the ATA will launch the Black Tennis Experience, featuring the National Tournament, an Awards Gala, and a Celebrity Pro-Am, with an economic impact nearing $1 million.

The ATA boasts more than 4,000 members. The diverse community comprises 65% men and 35% women, with 50% of participants identifying as middle class or higher. Major member cities include Philadelphia, New York City, Boston, Atlanta, Chicago, Dallas, Los Angeles, Charlotte, Washington D.C. and New Orleans.

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Experience

The Black Tennis

87%

2025 National Tournament - July 28 to August 3rd

• Youth 10 & under through 18 & under

• Youth 18u winner earns college scholarship

• Adult Open, Age Group and NTRP (player ratings)

• Adult Open Winner earns wildcard into a $15,000 USTA Pro Circuit Event

2025 Awards Gala - July 27th

• Rick Pavilion Rollins College, Winter Park FL

• Black Excellence in Tennis Award - Jamere Jenkins, Former Professional Tennis

Player and Hitting Partner for Serena Williams

• Black Excellence in Tennis Award - Jermain Jenkins, Former Hitting Partner for

Venus Williams and Coach of Naomi Osaka and Coco Gauf

• Breaking The Barriers Award - Stacey Allaster, USTA Chief Executive of

Professional Tennis, Former Chairman and CEO of the WTA Tour

• Outstanding Contributions to the Sport Award - Esu Ma’at, Chief Diversity, Equity

and Inclusion Officer for the Orlando Magic

• Special tribute to the late, legendary Bob Davis

Celebrity Pro-Am Tennis Tournament - July 27th

• USTA National Campus, Orlando

Partner

With Us!

Partner with the Black Tennis Experience to unlock new avenues for growth while making a meaningful contribution to the health and well-being of
the African American community.

Together, we can amplify our efforts to promote inclusivity, celebrate culture, and create lasting change. Let’s work hand in hand to inspire, engage, and uplift our community through the
power of sport and collaboration.

Why Partner With Us #1

$1.4 Trillion

Harnessing African American Purchasing Power:
African Americans have a significant and growing economic

presence, with an estimated purchasing power of over

$1.4 trillion. This community is known for its strong

investment in travel, dining, and wellness. By partnering

with the Black Tennis Experience, your brand can tap

into this lucrative market, aligning your offerings with

the interests and values of this demographic.

2013 - Coco Gauff
wins Girls 12U

Why Partner With Us #2

87%

Impact on the Hospitality Industry: African Americans

are avid travelers, with statistics indicating that we tend

to spend more on travel than other demographics. In

fact, studies show that Black travelers are 87% more

likely to travel for leisure, greatly influencing the

hospitality sector. By supporting our events, your brand

will not only gain visibility among this audience but also

demonstrate a commitment to inclusivity and cultural

representation.

Why Partner With Us #3

Promoting a

Healthy Lifestyle

Promoting Health and Wellness: The African American community faces significant health disparities, with higher rates of conditions such as diabetes, hypertension, and obesity. The Black Tennis Experience promotes physical activity and healthy lifestyles through engaging sports. Our

events serve as a platform to raise awareness about health issues while encouraging families to participate in activities that improve their well-being. Your partnership will help fund initiatives aimed at driving change and enhancing health outcomes in underserved communities.

Why Partner With Us #4

Family Focused

Family-Centric Engagement: Our events are designed for families, creating an environment where bonds are strengthened through shared experiences. By partnering, your brand can showcase family-oriented products and services, connecting with consumers who value quality time together and community engagement.

Why Partner With Us #5

Empowerment

Support for the ATA Black Tennis Experience fosters the development of African American youth pursuing college tennis scholarships, promotes health and

wellness to help address healthcare disparities, and offers a rich cultural travel

experience that enables Black tennis enthusiasts of all ages to expand their

personal and professional networks.