The American Tennis Association:
Honoring Legacy,
Building the Future
Founded in 1916, the American Tennis Association (ATA) is the oldest Black sports organization in the U.S., promoting a vibrant tennis community. Initially the only platform for Black players to compete nationally, the ATA now drives growth and inclusivity in the sport.
The annual ATA National Tournament in Orlando gathers hundreds of African American players, celebrating athletic excellence and Black history in tennis. In 2025, the ATA will launch the Black Tennis Experience, featuring the National Tournament, an Awards Gala, and a Celebrity Pro-Am, with an economic impact nearing $1 million.
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The ATA boasts more than 4,000 members. The diverse community comprises 65% men and 35% women, with 50% of participants identifying as middle class or higher. Major member cities include Philadelphia, New York City, Boston, Atlanta, Chicago, Dallas, Los Angeles, Charlotte, Washington D.C. and New Orleans.
Experience
The Black Tennis
The 2026 Black Tennis Experience features a National Tournament, Awards Gala and Pro-Am, taking place in Orlando, FL with an economic impact nearing $1 million.
The annual ATA National Tournament is the centerpiece of the Black Tennis Experience. The Tournament gathers hundreds of African American players, celebrating athletic excellence and Black history in tennis. The 2026 Tournament will take place from July 27th to August 2nd at the USTA National Campus. The Pro-Am will take place on Sunday, July 26th at the USTA National Campus. The Gala will be held on Monday evening, July 27th in the Althea Gibson Ballroom at the Lake Nona Aloft Hotel.
Tournament Highlights
• Youth 10 & under through 18 & under
• Youth 18u winner earns college scholarship
• Adult Open, Age Group and NTRP (player ratings)
• Adult Open Winner earns wildcard into a $25,000 USTA Pro Circuit Event
Awards Gala
• Black Excellence in Tennis Award: Coach Jamea Jackson & Coach Richard Ashby
• Diversity, Equity & Inclusion Award: Esu Ma’at, Orlando Magic Chief DE&I Officer
Meet The 2026 Black Tennis Experience Honorees
87%
Partner
With Us!
Partner with the Black Tennis Experience to unlock new avenues for growth while making a meaningful contribution to the health and well-being of
the African American community.
Together, we can amplify our efforts to promote inclusivity, celebrate culture, and create lasting change. Let’s work hand in hand to inspire, engage, and uplift our community through the
power of sport and collaboration.
Why Partner With Us #1
$1.4 Trillion
Harnessing African American Purchasing Power:
African Americans have a significant and growing economic
presence, with an estimated purchasing power of over
$1.4 trillion. This community is known for its strong
investment in travel, dining, and wellness. By partnering
with the Black Tennis Experience, your brand can tap
into this lucrative market, aligning your offerings with
the interests and values of this demographic.
2013 - Coco Gauff
wins Girls 12U
Why Partner With Us #2
87%
Impact on the Hospitality Industry: African Americans
are avid travelers, with statistics indicating that we tend
to spend more on travel than other demographics. In
fact, studies show that Black travelers are 87% more
likely to travel for leisure, greatly influencing the
hospitality sector. By supporting our events, your brand
will not only gain visibility among this audience but also
demonstrate a commitment to inclusivity and cultural
representation.
Why Partner With Us #3
Promoting a
Healthy Lifestyle
Promoting Health and Wellness: The African American community faces significant health disparities, with higher rates of conditions such as diabetes, hypertension, and obesity. The Black Tennis Experience promotes physical activity and healthy lifestyles through engaging sports. Our
events serve as a platform to raise awareness about health issues while encouraging families to participate in activities that improve their well-being. Your partnership will help fund initiatives aimed at driving change and enhancing health outcomes in underserved communities.
Why Partner With Us #4
more
Family Focused
Family-Centric Engagement: Our events are designed for families, creating an environment where bonds are strengthened through shared experiences. By partnering, your brand can showcase family-oriented products and services, connecting with consumers who value quality time together and community engagement.
Why Partner With Us #5
Empowerment
Support for the ATA Black Tennis Experience fosters the development of African American youth pursuing college tennis scholarships, promotes health and
wellness to help address healthcare disparities, and offers a rich cultural travel
experience that enables Black tennis enthusiasts of all ages to expand their
personal and professional networks.
Coach Richard Ashby
Black Excellence in Tennis
USTA National Coach 2003 - 2020
Coach Jamea Jackson
Black Excellence in Tennis
Women’s Head Coach –
Arizona State
Esu Ma’at
Promoting Diversity in Sport
Chief Inclusion Officer
Orlando Magic
$25,000
Join Us in
Making an Impact!
$25,000
Presenting Sponsor
(National Tournament, Awards Gala )
• 2 Tables of 10 at the Gala
• Sponsor Produced Video To Air During Gala
• Remarks During Awards Gala
• Honoree Photo Inclusion
• Logo on Branded Event Towels
• On-site Table Activation During Celebrity Pro-Am and National Tournament
• Company Name Listed as Presenting Sponsor for the Black Tennis Experience
• Logos on All Promotional Materials and Social Media
• Name Included on Tournament Bags
• Swag in Tournament Bags and Participant T-Shirt
$15,000
$15,000
Sustaining Sponsor
(Men's & Women's Open Tournament)
• Table of 10 at the Gala
• Sponsor Produced Video To Air During Gala
• Presentation to Adult Open Winners
• Company Name Listed as Sustaining Sponsor of Black Tennis Experience
• Co-Present to Honorees at Awards Gala
• Honoree Photo Inclusion
• On-site Table Activation
$10,000
$10,000
Pro-Am Sponsor
• 1 Table of 10 at the Gala
• Logo On All Media Presentations
• Sponsor Produced Video To Air During Gala
• Welcome and Remarks at Pro-Am Tournament
• Company Name Listed as Presenting Sponsor of the Black Tennis Experience
Pro-Am, taking place Sunday morning July 26th at the USTA National Campus
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$5,000
$5,000
Junior Party Sponsor
• 1 Table of 10
• Sponsor Produced Video To Air During Gala
• Brand Recognition Mentions
• Welcome Remarks at Junior Party
• Listing as Presenting Sponsor of the ATA Junior Party,
taking place Thursday evening, July 30th poolside at
the Aloft Hotel
$3,500
$3,500
Senior Tournament Sponsor
• Name on Senior Age-Group Tournament
• 3 Tickets to Awards Gala
• 3 All Access VIP Event Passes
• Listed as Senior Tournament Presenting Sponsor
$1,200
$1,200
Table Host-Awards Gala
(Awards Gala)
• 1 Table of 10
• Brand Recognition Mentions
Individual tickets are $150 Click Here >
Thank You and We
Look Forward to Partnering
together